Bali - As a company engaged in the holistic, beauty, health and wellness business, PT Mustika Ratu Tbk provided support at the International Tourism Investment Forum or ITIF 2023 event which took place at Merusaka Nusa Dua Hotel Bali, on July 26-27, 2023.
The Forum was attended by important figures, including the Minister of Tourism and Creative Economy, Sandiaga Uno, Vice Chairman for Parekraf Triawan Munaf, Director of PT Mustika Ratu Tbk, Kusuma Anjani, as well as leading stakeholders from within and outside the country.
Kusuma Anjani's presence as one of the speakers became a valuable moment, where she conveyed the importance of ITIF as a forum to raise awareness of the need to transform the tourism sector into a more sustainable and responsible industry.
"Mustika Ratu has an important role in realizing this vision by presenting services and products that support the revival of green tourism that is healthy and environmentally friendly,“ said Kusuma Anjani.
As a manufacturer of beauty products, herbal medicine, and health that has been in business since 1975, PT Mustika Ratu Tbk has proven its commitment in utilizing Indonesian plants that are valuable for health and beauty, not only for the people of Indonesia but also for tourists.
"Mustika Ratu products have become a mainstay for those who prioritize body and health care with natural ingredients and high ancestral cultural values,“ added Kusuma Anjani.
One of them is Taman Sari Royal Heritage Spa, a healthy tourist destination that offers spa treatments with Javanese massage techniques and using products made from Indonesian herbs.
Inspired by the beauty and health treatments of a multi-generational Kingdom, This Place presents a load of Javanese culture, art and traditions that are highly sought after by tourists, especially those from abroad.
Not only that, PT Mustika Ratu Tbk also presents superior health supplement and beverage products that provide significant benefits to the community, especially to support healthy and safe tourism.
The advantage of this product lies in its ease of use, allowing travelers to take it with them everywhere on the go, taking care of their health during vacation or travel.
PT Mustika Ratu Tbk also contributes to the recovery and improvement of the hospitality industry by launching Mustika Ratu premium amenities products under the "Anargya" brand, which is a trusted choice in the entire Marriot International Indonesia network.
Anargya comes with the concept of Indonesian natural materials that are safe, comfortable, hygienic, and luxurious, while complying with established hygiene, health, safety, and environmental sustainability protocols.
With a high dedication in bringing beauty, health, and harmony to its customers, as well as a strong commitment in supporting Green Tourism, PT Mustika Ratu Tbk has proven itself as a leader in this industry.
Their contribution to the ITIF 2023 event confirms their important role in advancing sustainable and environmentally friendly tourism.
Hopefully Mustika Ratu can continue to provide benefits to the community, the environment, and tourism in Indonesia as a whole.